Cross Media

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What is Cross Media Marketing?

Cross media marketing is a form of cross-promotion in which companies commit to surpassing traditional advertisement techniques. Material can be communicated by any mass media.

The Benefits of Cross Media Campaigns

Personalization catches the attention of the consumer, the response rate of a mail campaign increases. Personalization also increases the response time, because the mailed piece has an effect on the consumer. This effect causes the consumer to respond quicker. A mailed piece that is not eye-catching may be put down and forgotten until a later time, so it may take weeks before a response is received.

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