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What is a PURL?

A personalised URL (PURL) is a unique and personalised landing page created especially for each recipient of your direct mail or email marketing campaign.

The Benefits of Personalised URL’s

Your email will contain a PURL, which will lead the consumer to a personalised promotional page. The personalised URL (PURL) is useful when a company needs to gain information about their consumers through the requested information they send through to them.

Personalised URL’s (PURL’s) can be combined with variable data printing as well as SMS and email marketing campaigns.

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