We can print on the following paper:
Size: 98mm x 146mm – 330mm x 720mm.
Grammage: 60gsm – 350gsm.
Coated and uncoated (Matt or Gloss) as well as other substrates (subject to testing).
We have the ability to apply gold or silver metallics as well as apply a high quality varnish (machine clear dry toner varnish) during our printing process. If you have other application queries feel free to contact us further.
A full service mailing bureau CIM has taken the initiative to print the addresses onto the envelopes instead of printing it onto stickers or using window envelopes. Direct mail marketing campaigns look slicker and more appealing.
Variable data printing enables the mass customization of documents via digital print technology, as opposed to the ‘mass-production’ of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.
Personalization allows a company to connect to its customers. VDP is more than a variable name or address in a printed piece; in the past, a variable name would have been effective, because it was a new concept at the time. In today’s world, personalization has to reflect what the customer values. In order for VDP to be successful, the company must know something about the customer.
Personalization allows a company to relate, communicate, and possibly start a relationship with a prospective customer and to maintain a relationship with their current customers. A prospect that is converted to a customer can then be converted to a loyal customer. Companies want to create loyal customers, and VDP can help gain these types of customers, along with quality work and service.